If your company has a limited to no online presence, you pretty much have closed the doors to your shop!
If you do not have a website, a social media presence and online reviews with updated listings, you do not have anything for sale.
The stark truth is that consumers are leading the way towards a new way to shop, live and play. Consumers are working, consuming news and entertainment, socializing and shopping, all online. More and more consumers are streaming content, hanging out on interactive social sites and scrolling their multiple platform feeds constantly. Online reviews, brand influencers and social sites have garnered greater effect over all our purchases, both online and in stores. Big tech is facing antitrust hearings...that pretty much sums up the amount of power and influence everything digital has on branding.
People are spending more time now more than ever on connected devices. App usage and streaming is up across markets and traditional use of TV and radio is trending downward. I was recently asked why I decided to start BC Media and primarily focus on building the digital footprints of businesses. I responded, “Why isn't every business focused on their digital footprint”. Digital marketing impacts a brand’s success exponentially and it should be a top priority for every business owner.
Businesses must develop a sound digital marketing plan that includes social media but also includes maintaining a comprehensive, interactive online presence with an optimized website, accurate directory listings and reputation management. Handling social media for a small business could realistically take 15 hours a week and for a medium sized business it can easily take up to 40 hours per week. It is a time consuming effort and must be done correctly and consistently.
Executing a good digital marketing plan takes the right person and most times it takes a team. Business owners must choose wisely when hiring a person or agency. Just because someone has a large social following does not qualify them to handle your digital marketing. The days of every person thinking they can do social media marketing just because they know how to take a picture are over. In fact often it is absolutely necessary to have a team of people handling that aspect of your business. You need people to run your social media marketing because running it yourself in your spare time around also running your business is not only not effective but it can cost your business revenue.
Social Media Marketing is marketing. Hire a marketing team that understands marketing and has skills around Search Engine Optimization, Social Media Optimization, consumer research, business intelligence, writing, data analysis, design, technology and strategy. You need an on hand marketing service that can deliver for all the advertising needs of today. You need BC Media El Paso.
Hire an expert for less than creating a part time position in your firm.
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