2020 changed the way we advertise products and services like no other time period in history. A global pandemic has forced the digitalization of our world. Advertiser audiences have changed how they consume news and entertainment across the board. The audiences we normally found in newspapers, TV, radio and other mass communication platforms have scattered because we, as a global society, are barreling down the rails at light speed towards a fully digital distribution of all news and entertainment.
We are witnessing the fastest adaptation to digital technologies due to the largest shift in human behavior. Consumers, now and in the future, will live and work in a very digitalized environment and because of this, purchasing decisions will be influenced via the digital environment where swaths of consumers now exist. It is likely customers will never go back to learning about products or services the way they did pre-Covid.
What makes reaching a target audience more difficult is that today’s audience does not want to be interrupted with advertiser commercials. They prefer to subscribe to commercial free programming and advertisers have to follow them wherever they go. Advertisers must meet their target audiences where they are at today, both in messaging and digital platform.
If you are a small to medium business owner operating pre, during or post Corona, you absolutely must own a strong digital presence to draw in new customers. At the very least your marketing plan must include the digital basics: an optimized website, impactful social media and effective on line reputation management.
The two largest and ultimately most effective ways to market a business service today is via Google and Facebook. These are two of the largest technology companies that have now transformed into mass communication entities. They use algorithmic behavioral predictions to touch our audience emotions at the very core creating the perfect environment to deliver marketing messages.
There was a time when the youngest person on your staff (or family) was assigned the role of all things digital for your business: website editor, social media administrator, Google Analyst, etc. 2020 forward is no longer that time.
Now is the time to invest in the digital platforms where you must market your product in order to just be considered for a purchase.
BC Media El Paso can help by taking on the advertising tasks of what is probably going to be your most cost effective marketing techniques. Digital advertising and digital marketing can cost less and most importantly, can track results.
BC Media El Paso offers expertise in the areas of marketing that every business needs in order to pivot towards the new way of commerce.
Hire a an expert for less than creating a part time position in your firm.
Connect with us today and don’t get left behind!
